96年4月4日，工商時報 C8版 【記者陳宗慶/台北報導】 萬麗福 產銷頂尖薩克斯風 萬麗福有限公司技術總監張萬福，在台中縣后里鄉成立「后里薩克斯風玩家館」 ，以「SaxPlayHouse」品牌行銷國際，將薩克斯風柔和而帶艷麗的音色傳遍世界，讓世人感受到台灣后里的存在。 台中縣后里擁有全國知名之管樂器與打擊樂器群聚產業，在世界樂器製造上占有一席之地。目前台灣薩克斯風約25家製造商，產量占全球三分之一，其中就有十五家集中在后里，過產業聯盟方式成立「后里地區薩克斯風廠商聯誼會」。張萬福也是該聯誼會的會長。 張萬福自一九六七年開始，從事製造業累計四十年經驗，堅持「研發創新」理念，對所教授的學徒亦訂定高規格的傳承要求。一九九二年，張萬福開創研發個人特色，讓國外客戶肯定，也博得許多演奏的青睞，並獲經濟部工業局主辦的「二○○六年薩克斯風製作競賽」特優獎。張萬福從製造組裝開始到不斷創新研發新技術，進而樹立獨特的薩克斯風專業領域，並不吝惜對技術的傳承。 台灣為世界第三大薩克斯風出口國，僅次於法國和日本。后里生產此樂器超過六十年。近年面對大陸價格競爭，后里薩克斯風透過產業聯盟方式，運用由經濟部工業局指照、工業技術研究院執行的「推動地方工業創新及轉型發展計畫」輔導專案，業者進行合作，將過去傳統手藝提升至精確的標準化作業，致力產銷世界頂尖的薩克斯風，讓台灣傳統產業重獲新生。 The 4th Taiwan Superior Brands Award Beginning from 2003, the Bureau of Foreign Trade (BOFT) has commissioned the Taiwan External Trade Development Council (TAITRA) to cooperate with an internationally-renowned brand appraisal consultancy, Interbrand, to host the “Top 10 Taiwan Global Brands,” and collaborate on a series of events including brand marketing counseling and brand building personnel training for domestic branded companies. These activities have been very well received and supported by domestic enterprises. The Branding Taiwan program has also created the Taiwan Superior Brands contest to further encourage Taiwan’s small-to-medium enterprises (SMEs) in developing their own brands. Through this initiative, the Branding Taiwan program can soon accomplish its goal to boost Taiwan’s brands in the world and become the pride of Taiwan. The Taiwan Superior Brands Award further supports Taiwan’s outstanding companies in devoting themselves to brand building, and also creates a motivation for SMEs to flourish. TAITRA’s mission is to assist domestic companies expand their markets overseas and help promote Taiwan’s excellent products abroad. Over its long history, TAITRA has witnessed “made in Taiwan” products stand out in the global competition, overcome obstacles, and play an important role both in Taiwan as well as in the global markets. TAITRA’s Strategic Marketing Dept., Exhibition Dept., Market Development Dept., and the Service Industry Promotion Center, along with its offices in Hsinchu, Taichung, Tainan and Kaohsiung, have together formed the Taiwan Superior Brands Promotion Committee, which will search for and promote Taiwan brands with a leading position either in Taiwan or in the global markets, at the same time highlight outstanding brands with a unique local flavor. This year, 21 outstanding companies have been awarded the prestigious Taiwan Superior Brands, and separated across two categories: 15 companies belonging to the top 3 in domestic/global market shares; 6 companies recognized as experts in their own field. TAITRA will assist in promoting these companies in various domestic and international exhibitions and trade shows. In addition, TAITRA will promote these winning brands through the Branding Taiwan and TAITRA websites, as well as TAITRA’s “International Trade Bi-weekly” publication. Such activities will help to increase the brand awareness of these winning brands.